CASE STUDY: CROWN TOWERS – Perth

Since opening its doors on 1 December 2016, Crown Towers Perth has established a new benchmark for scale and luxury in Australian tourism.

The hotel was designed to set an unmatched standard in the high end tourism market, appealing to the rapidly growing domestic and international luxury traveller sector. The hotel is the largest in Perth, featuring 500 guest rooms, suites and villas, restaurants, bars, a 1,500 seat ballroom, business centre, luxury retail outlets, resort pool and world class spa facilities – all overlooking the iconic Swan River.

Built at a cost of $645 million including land purchase, initial forecasts project the hotel alone will draw in an additional 200,000 hotel guests to Western Australia, with more than 79,000 of them international visitors, injecting $60 million in additional tourism expenditure per year. The flow on effect to the local economy is significant with Crown Perth already sourcing $397 million worth of goods and services from over 900 West Australian businesses in FY16.

The architectural aesthetic of Crown Towers is contemporary and distinctive, complemented by timeless and luxurious interiors. To achieve this opulent and breathtaking feel, 8,500 square metres of stunning Roman travertine stone has been used throughout the hotel, creating a neutral palette and a sense of calm, while charcoal louvers introduce a resort feel and splashes of colour echo the surrounding landscape. Over 1,000 plants and 575 trees native to Western Australian are planted throughout the gardens and unique green walls that feature in the hotel. To seamlessly join the existing Crown complex with this new build, an indoor feature garden reminiscent of a piazza in Rome was created – its vast windows and skylights invite the outside in, making it the perfect relaxation spot to overlook the stunning resort pool.

With more than 1.5 million mosaic tiles laid across the 8,800 square metres of multi-tiered zero edge pool, the hotel’s leisure facilities are unparalleled, providing guests with a truly unique resort experience and the perfect space for relaxation. The carefully appointed landscape sequence on arrival is designed to impress with a dynamic display of native West Australian plants. At night the pool is aesthetically enhanced by striking custom designed lighting features. The VIP pool bar offers a sophisticated al fresco lounge area with earthy, tactile, relaxed finishes contrasting alongside a marble and gold mosaic tile clad bar with feature lighting and whimsical overhead installations. 

The guest rooms have been carefully laid out and designed with the primary aim of highlighting the river and city views. With a Deluxe room starting at 47 square metres and working its way up to the Chairman’s Villa at 715 square metres, Crown Towers offers the largest hotel rooms in Western Australia. Each room is intelligently designed with the latest in luxury hotel technology including touch screen tablets and in-room entertainment provided by Tripleplay. The moment guests checks in at reception their room is remotely prepared for a comfortable arrival – the curtains are automatically opened, lights switched on and the air con is set to the optimal temperature for the current weather.

Special design features in each guest room, suite and villa set them apart from others, with marble from Spain and stone from Brazil used to create stunning, bespoke tables and bench tops. The Villa Mattress supplied in each room by Comfort Sleep Bedding Company is created with comfort layers certified by Good Environmental Choice Australia. The combination of opulent layers provides the perfect balance between body support and luxurious comfort for guests. Only the highest quality materials are used, including advanced coil technology, to provide superb body contour as well as minimised partner disturbance. 

Crown Ballroom is also a key feature of the development and was built to increase Crown Perth’s convention centre capacity. The ballroom is one of Perth’s largest convention spaces; able to seat 1,500 guests banquet style. Within this room state-of-the-art audio visual facilities were installed including DMX lighting capability – allowing event planners to have ultimate control over all lighting needs during their event. With 45 superbly appointed crystal chandeliers and a 150 square metre built-in stage that can be closed-off if desired, this new event space  

is a game changer for the industry. 

Crown Perth, General Manager Property Services, Tony Fioraso said it has been an absolute pleasure and privilege to be part of such a unique experience in bringing this new high end property to Perth. “The technology within Crown Towers is cutting edge which means the Engineering team are delivering a world class experience to customers,” explained Tony. “In addition to this the team are committed to making meaningful contributions toward reducing our environmental impact. Crown’s environmental sustainability commitment focuses on a range of conservation initiatives, waste reduction programs and energy efficient projects – all which have been incorporated in the Crown Towers development.” 

Crown Towers is backed up by two x 2185 KwM PENSKE power systems MTU generators that provide 100% redundancy as an emergency backup supply to the building in the event of a power failure. Keeping with the hotel’s high end luxury design, 13 intelligently designed KONE elevators were installed to provide guests with a comfortable, smooth and safe transfer between floors. The bespoke lifts complement the Crown Tower’s aesthetic, featuring luxurious travertine stone, stylish metal fittings and the latest advanced technologies. These eco-efficient lifts also contribute to Crown’s overall commitment to sustainability and align with the company’s Environmental Management Plan. The fully integrated guest room control system that controls air-conditioning, lighting, blinds and audio visual is another feature that not only provides world-class comfort for customers but equally, significant energy efficiency. 

Various other initiatives have been put in place to monitor and manage Crown’s environmental impact. Both front and back of house lighting is controlled by sensors and time scheduling, with over 250 main and sub-metering across the property to ensure all gas, water, thermal and electricity usage is monitored and reduced where possible. Crown Towers have three 3000 kilowatt Trane centrifugal water chillers incorporating two variable speed units and one fixed speed that boast a 10% cooling capacity minimum turndown. The chillers are industry leading, designed to lower environmental impact and deliver reliable operation at the highest possible efficiency. 

What separates Crown Perth from other such sites is the waste compound area that was upgraded with the Crown Towers development. This area is the central collection and distribution for the whole resort and separates waste into 18 different streams, with over 80% of waste diverted from landfill. Crown also identified an opportunity to significantly reduce waste through the collection of food wastage from kitchens, which can be used for composting. Producing over 9,000 staff meals each day in the production kitchen, along with food waste from commercial kitchens, a significant proportion of Crown Perth’s landfill waste comprises of organic waste. Therefore the waste compound system diverts hundreds of tonnes of food waste from landfill each year.

As a leading Australian tourism and entertainment company, Crown remains committed to building a worldwide reputation for the best in conventions and events, luxury experiences, hotel accommodation, gaming, signature dining and retail. 

For more information please visit www.crownperth.com.au.